L. A. Campbell

Author of the Cartboy series  *  Writer of screenplays  *  Winner of a
Cannes Gold Lion  *  Loser of any contest involving jumping, archery, or ping pong

This TV spot for Dial-a-Mattress was created by Dweck and Campbell. It won a coveted Gold Lion award at the Cannes Advertising Festival, and was selected for inclusion in both the Gale Group publication of the 100 most influential marketing campaigns of the year and the Boards magazine Top 10 Boards awards of 1999.